A six-entity consumer electronics conglomerate sharing Formation Bio’s address at 16 East 34th Street — built through a pattern of entity dissolution, name transfers, and liability isolation that mirrors the corporate architecture documented across the Altman network, with a wealth management subsidiary at a residential Brooklyn address, a revoked registered agent on its main entity, and 17,900+ import shipments from Chinese manufacturers.
Bio
Tzumi Electronics LLC is a New York-based consumer electronics and consumer products company that imports and sells branded products through major US retailers including Walmart, Target, and Marshalls. The company operates across six registered entities spanning electronics, pet products, toy drones, direct-to-consumer sales, and wealth management — all controlled from addresses in Manhattan and Brooklyn. [1][2]
The Tzumi operation began as Tzumi Accessories Corp, incorporated in Brooklyn, New York on April 12, 2011. The original entity was dissolved in August 2015 and replaced by Tzumi Electronics LLC, which had been incorporated in January 2013 — creating a two-year overlap during which both entities operated simultaneously under the same trading name. By 2017, the operation had expanded into separate LLCs for different product categories (pet products, toy drones), and by 2018 had added a wealth management subsidiary at a residential Brooklyn address. [1][3][4]
Tzumi’s products include Bluetooth speakers, portable chargers, LED lights, adjustable dumbbells (FitRx brand), game tables, pet treats, pet toys, cleaning supplies, and small appliances. The company sources almost exclusively from Chinese manufacturers, with 17,900+ documented import shipments from suppliers including Guangdong Ivy International, Shanghai Foreign Trade Enterprises, and Firstar Battery Co. (Hong Kong). [2][5]
In this investigation, Tzumi’s significance is its address overlap with Formation Bio. The BBB lists Tzumi Electronics at both 149 Madison Avenue, Floor 12 AND 16 East 34th Street — Formation Bio’s registered headquarters. Tzumi Innovations (pet products) lists its principal office at 4 East 34th Street, 5th Floor — the same block, same zip code, twelve doors from Formation Bio. The reason for this co-location has not been established. [1][6]
Basic Information
| Field | Detail |
|---|---|
| Primary Entity | Tzumi Electronics LLC |
| DOS ID | 4352645 |
| Incorporated | January 29, 2013 (New York) |
| Original Entity | Tzumi Accessories Corp (April 12, 2011 — DISSOLVED August 2015) |
| Domain | tzumi.com (registered June 12, 2011; privacy-protected via Domains By Proxy/GoDaddy) |
| Addresses | 149 Madison Ave, Fl 12, NYC 10016 (primary); 16 E 34th St, NYC 10016 (BBB Location 2) |
| Key Personnel | Rena Haber (President/VP — D&B/LinkedIn); Angela Mortellaro (Office Manager — BBB); Carly Knight (Customer Support Manager — BBB) |
| BBB Rating | B+ (86 complaints in 3 years) |
| BBB Accredited | Since February 21, 2023 |
| Annual Revenue | ~$8.1M estimated (Buzzfile) |
| Employees | ~5 at headquarters, ~36 total across all locations |
| Industry Classification | Electronics and Appliance Retailers (D&B) |
| Import Volume | 17,900+ shipments from Chinese manufacturers |
| Agent Status | REGISTERED AGENT REVOKED — active entity, no agent to receive legal documents |
The Entity Tree
| Entity | DOS ID | Filed | Address | Agent | Status | Products |
|---|---|---|---|---|---|---|
| Tzumi Accessories Corp | 4080572 | Apr 12, 2011 | 2007 E 14th St, Brooklyn 11229 | THE CORPORATION | INACTIVE — dissolved Aug 2015 | Original entity. Consumer accessories. |
| Tzumi Electronics LLC | 4352645 | Jan 29, 2013 | 149 Madison Ave Fl 12 + 16 E 34th St (BBB) | REVOKED | Active, current | Main operating entity. Electronics, fitness equipment (FitRx). 17,900+ China imports. |
| Tzumi Innovations LLC | 5089337 | Feb 22, 2017 | Principal: 4 E 34th St, 5th Fl / Agent: 99 Washington Ave, Albany (Allstate Corp Svcs) | Allstate Corporate Services | Active, CURRENT — only entity filed on time | Pet products, cleaning supplies, small appliances. Dozens of trademarks. |
| Tzumi Labs LLC | 5089142 | Feb 21, 2017 | 99 Washington Ave, Suite 1008, Albany (Allstate Corp Svcs) | Allstate Corporate Services | Active, overdue | “Dronoid” toy drones. Trademark filed Nov 2, 2016 (before LLC registered). |
| Tzumi Wealth Management LLC | 5330229 | Apr 26, 2018 | 412 Sterling St, Brooklyn 11225 (residential) | Unknown | Active, overdue | No FINRA/SEC registration. No website. No public presence. |
| Tzumi Direct LLC | 7259575 | Feb 21, 2024 | 99 Washington Ave, Ste 700, Albany (Registered Agent Solutions) | Registered Agent Solutions | Active, current | Direct-to-consumer sales. Newest entity. |
Structural notes:
- The original entity was a Corporation (has stock, has shareholders with legal rights). All replacement entities are LLCs (membership interests, fewer disclosure requirements, more flexible governance, no stock). The Corp → LLC transition reduces transparency.
- The assumed name “TZUMI ACCESSORIES” was filed for Tzumi Electronics on April 11, 2013 — while the original Tzumi Accessories Corp was still active. Two entities operating under the same trading name simultaneously for 2+ years.
- Only Tzumi Innovations (pet products, 4 E 34th St) is kept meticulously current. The main entity (Tzumi Electronics) has a revoked agent. Wealth Management is overdue. Labs is overdue.
Key Personnel
| Person | Title | Source | Background | Current Visibility |
|---|---|---|---|---|
| Rena Haber | President (D&B) / VP (LinkedIn) | Initial filings, D&B, LinkedIn | Brooklyn-based. Skills: “Fixed Income, Risk Management, Strategic Planning, Business Strategy.” Wall Street skill set. | NOT listed on current BBB filing. Stepped back from public management. |
| Angela Mortellaro | Office Manager | BBB | Operational staff | Currently listed on BBB |
| Carly Knight | Customer Support Manager | BBB | Operational staff | Currently listed on BBB |
| Gabriel Khezrie | CEO, Enchante Accessories | Bisnow, property records | Bought 149 Madison Ave building ($77M, Feb 2023). Buyer LLC registered to “East 34th Street.” | Enchante connection — building owner where Tzumi Electronics operates. |
Rena Haber’s profile mismatch: A person with “fixed income” and “risk management” skills (financial services/Wall Street background) running a consumer electronics import company is an unusual combination. Her disappearance from current filings — replaced by operational staff (Mortellaro, Knight) — while potentially maintaining ownership mirrors the pattern documented across the Altman network: controlling persons stepping back from public-facing roles while intermediaries become the visible management.
The Liability Timeline
Phase 1: Entity Transition (2011-2015)
| Date | Event | Significance |
|---|---|---|
| Apr 2011 | Tzumi Accessories Corp incorporated (Brooklyn) | Original entity |
| Jun 2011 | tzumi.com domain registered | Domain precedes main operating entity by 19 months |
| Jan 2013 | Tzumi Electronics LLC incorporated (Manhattan) | Replacement entity created while original STILL ACTIVE |
| Apr 2013 | Tzumi Electronics files “TZUMI ACCESSORIES” assumed name | Takes original’s trading name. Two entities, same name, operating simultaneously. |
| Aug 2015 | Tzumi Accessories Corp DISSOLVED | Original entity killed. All business now through Manhattan entity. Brooklyn entity becomes judgment-proof for any pre-dissolution liability. |
Phase 2: Toxic Chemical Lawsuits (2015-2017)
| Date | Event | Significance |
|---|---|---|
| Dec 29, 2015 | Prop 65 lawsuit: Ferreiro v. Tzumi Electronics LLC — DINP (phthalate, endocrine disruptor) in USB cables sold at Marshalls | FOUR MONTHS after Brooklyn entity dissolved. Lawsuit hits Manhattan entity. If toxic products were manufactured/sold during Brooklyn entity’s period, that entity is judgment-proof. |
| May 23, 2016 | Ferreiro settlement — $27,000 ($2K civil penalty + $25K attorney fees) | Out-of-court settlement. Tzumi required to reformulate or warn consumers in California. |
| May 26, 2016 | Second Prop 65 notice: Moore v. Tzumi Electronics LLC — DEHP (phthalate, reproductive toxin) in earbud cords sold at The Gap | Pattern: multiple products containing banned toxic chemicals. Carcinogens and reproductive toxins in consumer electronics. |
| Mar 13, 2017 | Moore v. Tzumi filed in SF Superior Court | Failure to warn. |
Phase 3: Entity Proliferation AND Toxic Products Continue (2017-2022)
| Date | Event | Significance |
|---|---|---|
| Feb 21, 2017 | Tzumi Innovations LLC created (pet products) | New product categories get their OWN LLCs — isolating pet products from electronics entity’s toxic chemical liability history. |
| Feb 21, 2017 | Tzumi Labs LLC created (toy drones) | Same day as Innovations. Same Albany virtual office. Same agent. Drones in a separate LLC from electronics. |
| Apr 26, 2018 | Tzumi Wealth Management LLC created (Brooklyn residential address) | Financial vehicle created after product liability exposure. No FINRA/SEC registration. No website. |
| Apr 14, 2020 | Prop 65 notice: Donaldson v. Tzumi Innovations — LEAD in “Executive Pup Braided Rope Leash” pet products (Office Depot) | The spin-off entity created to ISOLATE pet products from electronics liability… is now ALSO selling toxic products. Lead causes birth defects and reproductive harm. |
| Oct 30, 2020 | Lead pet leash settlement: $15,000 ($1,200 civil penalty + $13,800 attorney fees). Effective date during Project Covalence. | Tzumi agreed to reformulate or label products by December 31, 2020. |
| 2020-2021 | Tzumi Innovations sells MILLIONS of “Wipe Out!” antimicrobial products during COVID-19 pandemic WITHOUT EPA registration | Products claimed antimicrobial properties. Sold without mandatory EPA review for safety and effectiveness. FIFRA violation. Specifically targeted lower-income customers. |
| Jun 13, 2022 | DOJ/SDNY settlement: $1.5 MILLION — United States v. Tzumi Innovations LLC | Largest FIFRA civil penalty EVER obtained in a judicial settlement. USAO SDNY (Damian Williams) and EPA. Tzumi sold unregistered pesticide products to consumers desperate for disinfection during COVID, without EPA safety testing. |
The COVID products timeline overlaps exactly with Project Covalence (2020-2021). While Formation Bio (16 E 34th St) was operating a COVID research platform, Tzumi Innovations (4 E 34th St, same block) was selling unregistered antimicrobial COVID products to low-income customers. Both entities capitalized on the pandemic — one through clinical trial infrastructure, the other through consumer product exploitation. Whether they share anything beyond a city block has not been established.
Phase 4: Product Safety Failures (2025-2026)
| Date | Event | Significance |
|---|---|---|
| Mar 20, 2025 | CPSC recall: 12,400 FitRx SmartBell XL dumbbells — weight plates dislodging during use. 60+ reports, 7 injuries. | First recall. Injury hazard. |
| Mar 28, 2025 | Class action: Martinez v. Tzumi Electronics, SDNY — fraudulent concealment, failure to warn, design defect, unjust enrichment | Class action filed 8 days after recall. Alleges Tzumi knew about defect and continued selling. |
| Apr 25, 2026 | Second CPSC recall: ~50,000 FitRx SmartBell dumbbells (different model) — 115+ reports, 6 injuries including broken toes, bruises, contusions, lacerations | Second recall, 13 months later. Same product line, different model. Pattern of defective products. |
The registered agent was revoked on Tzumi Electronics — the entity facing both the class action lawsuit AND the CPSC recalls. An active company facing active litigation with no registered agent to receive legal documents. If the plaintiff’s attorneys in Martinez v. Tzumi cannot serve the company through its registered agent, they must find alternative service methods — which costs time and money and can delay litigation.
Address Overlap with the Altman Network
| Tzumi Address | Altman Network Entity at Same Address | Distance |
|---|---|---|
| 16 E 34th St (BBB Location 2) | Formation Bio / TrialSpark (Fl 10) | Same building |
| 4 E 34th St, 5th Fl (Tzumi Innovations principal) | — | 12 doors from Formation Bio |
| 149 Madison Ave, Fl 12 (Tzumi Electronics primary) | Enchante Accessories (owns building) | ~2 blocks from 16 E 34th |
| Same block | Mount Sinai Doctors (55 E 34th, 6 floors) | Icahn School faculty — institution TrialSpark hires from |
No confirmed founder, family, or investment connection between Tzumi personnel (Haber, Mortellaro, Knight, Khezrie) and TrialSpark/Formation Bio founders (Liu, Zhang, Dobyns) has been established. The connection is spatial and temporal, not personnel-based.
The 2013 date overlap: Tzumi Electronics incorporated January 29, 2013. TrialSpark/LabNook’s founding date oscillates between 2013 and 2014 across sources (Crunchbase edited, PA filing 2014, Clay.com says January 2014). Co-founder Linhao Zhang graduated UT Austin in 2013. Two entities at the same address with contested founding dates in the same year.
Structural Pattern Match
The Tzumi entity transition pattern matches the corporate architecture documented across the Altman network:
| Pattern | Tzumi | Altman Network |
|---|---|---|
| Create replacement entity before dissolving original | Tzumi Electronics (2013) created before Tzumi Accessories dissolved (2015) | TrialSpark → Formation Bio rebrand while TrialSpark legal name persisted 23 months |
| Transfer trading name to new entity | “TZUMI ACCESSORIES” assumed name filed for Tzumi Electronics (2013) | Project Covalence trademark filed by TrialSpark 34 days after launch |
| Spin off product categories into separate LLCs | Innovations (pets), Labs (drones), Direct (DTC), Wealth Management (finance) | Libertas Bio, Riverview Bio, High Line Bio, Bleecker Bio — each drug in its own subsidiary |
| Controlling person steps back from public filings | Haber (President/VP) not on current BBB; Mortellaro/Knight listed instead | Altman not listed as OpenResearch SAM officer (Chris Clark listed). Serralta manages real estate LLCs. |
| Entity faces liability → structural response | Toxic chemical lawsuits (2015) → spin-off LLCs (2017). Product recalls (2025) → agent revoked. | resTORbio merger (49 days after NIA grant). RTB-101 trial results bounced → never resubmitted. |
| Corp → LLC transition | Original was Corporation (stock, shareholders). All replacements are LLCs (membership interests, less transparency). | TrialSpark Inc. (corporation) → Formation Bio I, LLC (converted May 2024). Same transparency downgrade. |
| Wealth management/financial vehicle | Tzumi Wealth Management LLC (residential address, no regulatory registration) | Hydrazine Capital, Apollo Projects, Big Surf LLC — personal financial vehicles for network principals. |
Nodes / Open Questions
- Who beneficially owns the Tzumi entities? Rena Haber is listed as President/VP but has stepped back from public filings. Is she still the beneficial owner? Are there other principals not publicly listed?
- Why is Tzumi Electronics listed at 16 E 34th St (Formation Bio’s address) on the BBB? Is this a data artifact (BBB pulling from an old or incorrect source), a shared building tenant listing, or an actual co-location? Physical verification needed.
- What does Tzumi Wealth Management actually do? No FINRA registration. No SEC registration. No website. A “wealth management” LLC with no public presence at a residential address. Is it managing the Tzumi founders’ personal investments? Is it a holding company? Is it inactive?
- The toxic chemical pattern: DINP and DEHP (phthalates — endocrine disruptors and reproductive toxins) found in USB cables and earbuds. These chemicals are banned under California’s Prop 65. Were other Tzumi products tested? Are current products containing similar chemicals? The company continues to import 17,900+ shipments from Chinese manufacturers.
- The FitRx recall pattern: Two separate recalls (March 2025, April 2026), two different dumbbell models, 165+ incident reports, 13+ injuries. The class action alleges Tzumi knew about the defect before the recall. Is there a pattern of selling known-defective products?
- Theragun v. Tzumi Electronics (patent infringement): Court docket 60394613 (CourtListener). Theragun Inc. (now Therabody) — the percussion massage device company — filed a patent infringement lawsuit against Tzumi Electronics for allegedly copying its massage gun technology. This is a separate legal thread from the toxic chemical and product safety issues — it suggests Tzumi also copies patented product designs from established brands, not just imports generic products.
- FCC filing 2AON78972: Tzumi has FCC product certifications for electronic devices. The FCC ID indicates regulatory compliance filings for wireless/electronic products. Confirms Tzumi is a real electronics importer filing required certifications — not a pure shell entity.
- Why no SEC filings for the original Corporation? The original Tzumi Accessories Corp was a private corporation. Private companies don’t file with the SEC unless they have 500+ shareholders or conduct a public offering. The “$0 stock price” visible in NY state filings represents the par value — a nominal legal value, not a market price. Most small private corps set par value at $0. The Corp → LLC transition (2013) eliminated even this minimal stock structure. LLCs don’t issue stock and have no par value — membership interests are governed by private operating agreements that aren’t publicly filed. The transparency downgrade from Corp to LLC is structural, not accidental.
- What is the relationship between Tzumi and Enchante Accessories? Enchante bought the building where Tzumi operates. Enchante’s buyer LLC was registered to “East 34th Street.” Gabriel Khezrie (Enchante CEO) and Rena Haber (Tzumi President) — any family, business, or social connection?
- The revoked registered agent: When was the agent revoked? Was it before or after the class action filing? Revoking an agent on an entity facing active litigation raises questions about whether the revocation was intended to complicate service of process.
Sources
- [Archive] BBB — Tzumi Electronics LLC profile: TWO locations (16 E 34th St AND 149 Madison Ave Fl 12). Founded Jan 2013. 86 complaints. Management: Mortellaro, Knight: https://www.bbb.org/us/ny/new-york/profile/tablet-equipment/tzumi-electronics-llc-0121-163275
- [Archive] ImportGenius — Tzumi Electronics LLC import history: 17,900+ shipments from Chinese manufacturers (Guangdong Ivy, Shanghai Foreign Trade, Firstar Battery HK): https://www.importgenius.com/importers/tzumi-electronics-llc
- [Archive] OpenCorporates — Tzumi entity tree (Accessories Corp, Electronics LLC, Innovations LLC, Labs LLC, Wealth Management LLC, Direct LLC): https://opencorporates.com/companies?q=tzumi
- [Archive] OpenGovUS — Tzumi Accessories Corp (DOS #4080572, filed Apr 12 2011, Brooklyn): https://opengovus.com/new-york-state-corporation/4080572
- [Archive] D&B — Tzumi Electronics LLC (149 Madison Ave, $8.1M revenue, 36 employees, Rena Haber President): https://www.dnb.com/business-directory/company-profiles.tzumi_electronics_llc.fdeb2f995270fb9783cae1ad66662ac4.html
- [Archive] Buzzfile — Tzumi Electronics (Rena Haber President, 51 contacts, Computer Software and Accessories): https://www.buzzfile.com/business/Tzumi-646-351-1960
- [Archive] California AG Prop 65 — 60 Day Notice 2015-01313: Ferreiro v. Tzumi Electronics LLC (DINP in USB cables, Marshalls, settled $27K): https://oag.ca.gov/prop65/60-day-notice-2015-01313
- [Archive] California AG Prop 65 — 60 Day Notice 2016-00502: Moore v. Tzumi Electronics LLC (DEHP in earbud cords, The Gap): https://www.oag.ca.gov/prop65/60-Day-Notice-2016-00502
- [Archive] CPSC — Tzumi Electronics FitRx SmartBell recall (12,400 units, impact hazard, Mar 2025): https://www.cpsc.gov/Recalls/2026/Tzumi-Electronics-Recalls-FitRx-SmartBell-Quick-Select-Adjustable-Dumbbells-Due-to-Serious-Injury-from-Impact-Hazard
- [Archive] ClassAction.org — Martinez v. Tzumi Electronics Inc., SDNY 7:25-cv-02578 (fraudulent concealment, failure to warn, design defect): https://www.classaction.org/media/martinez-v-tzumi-electronics-inc.pdf
- [Archive] Fox Business — “Walmart recalls about 50,000 adjustable dumbbells” — second recall Apr 2026, 115+ reports, 6 injuries: https://www.foxbusiness.com/lifestyle/walmart-recalls-50000-adjustable-dumbbells-weight-plates-dislodge-causing-injuries
- [Archive] Bisnow — Enchante buys 149 Madison for $77M, buyer LLC “registered to East 34th Street” (Feb 2023): https://www.bisnow.com/new-york/news/office/columbia-property-trust-sells-149-madison-for-12-haircut-despite-renovations-117575
- [Archive] Justia Trademarks — Tzumi Innovations LLC trademark portfolio (Kind Rewards, Executive Pup, Workin’ Like a Dog, Fetchibles, Wipe Out, Barebones, EcoPet): https://trademarks.justia.com/owners/tzumi-innovations-llc-3811264/
- [Archive] Justia Trademarks — Tzumi Labs LLC: DRONOID trademark (toy drones, filed Nov 2, 2016): https://trademarks.justia.com/872/24/dronoid-87224147.html
- [Archive] DOJ SDNY — “U.S. Attorney Announces $1.5 Million Settlement With Tzumi Innovations, LLC For Selling Unregistered Antimicrobial Household Products During The Covid-19 Pandemic” — largest FIFRA judicial penalty ever, targeted lower-income customers (Jun 13, 2022): https://www.justice.gov/usao-sdny/pr/us-attorney-announces-15-million-settlement-tzumi-innovations-llc-selling-unregistered
- [Archive] California AG Prop 65 — Settlement 2020-00983: Donaldson v. Tzumi Innovations LLC — LEAD in “Executive Pup Braided Rope Leash” pet products (Oct 30, 2020): https://oag.ca.gov/system/files/prop65/settlements/2020-00983S8951.pdf
- [Archive] CourtListener — Theragun Inc. v. Tzumi Electronics LLC, Docket 60394613 (patent infringement): https://www.courtlistener.com/docket/60394613/theragun-inc-v-tzumi-electronics-llc/
- [Archive] FCC Report — FCC ID 2AON78972 (Tzumi electronic device certification): https://fcc.report/FCC-ID/2aon78972/6668895.pdf
This analysis does not constitute evidence of illegal action. The opinions expressed here are the professional opinions and analytical conclusions of the author, a published corporate ethics researcher and analyst specializing in business leadership ethics, governance structures, and nonprofit compliance. Readers are encouraged to examine the primary sources cited above and draw their own conclusions.
A conflict does not become less important because it was routed through a quieter entity. It becomes more important to map.
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